Apollo Sports Capital and Tom Dundon's group put $225M into Pickleball Inc at a reported $750M valuation. The deal rolled the PPA Tour, MLP, Pickleball Central, tournament software, and court building into a single balance sheet. Combined 2025 revenue topped $140M.
Read that list again. The tours, the retail, the software you register on, the company that builds courts. One owner.
Why it matters for a regular player: $225M is not hobby money. Big investors now believe there is a durable business underneath all those paddles. The standing question is whether that belief trickles down. Consolidated ownership could mean better run tournaments and broadcasts you actually want to watch. It could also mean higher fees and fewer choices. Both outcomes are on the table, and which one wins is the story we will keep tracking.